People Richard Yaffa will tell you that band-brand partnerships and licensing deals can be a two way street.
Yaffa must be on to something, because that idea is now the foundation for Liquid, a company that aspires to build brands’ musical identities by connecting them with bands that are interested in them. [click to continue…]
The words “hit song science” tend to set musicians on edge.
Rather than inspiring curiosity about a new piece of technology, the idea of a hit predictor, or some kind of perfect pop song analyzer, usually conjures up images of soulless homogeneity, of computers issuing ruthlessly effective and perfectly empty radio hits, of true creativity and artistry being wiped off the face of the earth as if it were a computer virus.
But according to David Meredith, the CEO of Music Intelligence Solutions, the company that runs [click to continue…]